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Sue O’Keefe Joins Calysto as Chief Content Officer and Executive Vice President
Editor and publisher of Telecommunications Magazine, Sue O’Keefe, the new Chief Content Officer and Executive Vice President at Calysto Communications is a valuable asset, who will only strengthen an...
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MediaLink Aiding Unilever in Digital Revamp
Unilever, the London based consumer goods giant, is now in a hunt for new digital representation. In what appears to be an almost total revamp of the company’s global digital effort, global strategy...
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Brandwatch Unleashes Twitter Hindsight
Brandwatch, the UK company that offers maybe the most intuitive social monitoring tech anywhere, has just released a full historical Twitter data feature. That’s right, Brandwatch users can now peek...
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Ukraine Revokes Freedom of the Press for Americans?
Yesterday an American journalist working for Russian TV (RT) was deported from western Ukraine while covering new protests over Petro Poroshenko’s call to mobilize military there. Shelling civilian...
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Starbucks Surprised by Pumpkin Flavored PR Crisis
Ronn Torossian has some comforting and gentle words of wisdom for you. If you are successful in whatever you do, eventually, people will try to knock you down. Even if what you have is almost...
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David Johnson from Cane Bay on the Importance of Portfolio Management in 2014
As today’s financial world grows ever more complex, portfolio management is becoming increasingly important. Having the latest financial information can be crucial to making sure the best decisions are...
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Predicting Ebola and 3 Other Ways Big Data Is Changing The World
It’s a lot of geek speak. Data mining. Analytics. Information Processing. All of these comprise what techs call “Big Data,” and it’s the method which businesses analyze massive amounts of data to make...
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How companies can do a Better Job at Mastering Employee Engagement
Having engaged employees is critical for companies that want to survive and thrive. Studies have shown that engaged employees are more committed, more productive, and less likely to leave the company....
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Why leaders must have the ability to effectively negotiate?
While we can agree that there’s some true to the saying “excellent leaders are born, not made”, the capacity for outstanding leadership is intrinsic. People can become great leaders as long as they’re...
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Marketing vs PR: Overview of Difference and Comparison
The Basic Difference between Marketing and PR A study of marketing and PR can clearly define the difference in a single word, “Scope.” The scope of marketing is based on business to customer...
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